Cause Marketing and Siloam Springs
by Sarah Thurstenson, Sarah Thurstenson Design
Siloam Springs Women in Business Second Meet and Greet
The giving spirit is nothing new to our community in Siloam Springs. The majority of businesses and individuals are deeply generous with their time and money and are very supportive of our schools, places of worship and non-profit organizations.
As businesswomen in Siloam Springs, we are faced with frequent requests to support a child or an organization with a donation. Most of us work for the purpose of giving back and contributing to our community in some way. We want to make a difference and become a part of a big picture of meeting needs around us. The question we are faced with is not IF we will give but HOW do we manage our gifts when we give.
To help answer that question, I invited fellow member Dominique Seitz to share with our group about the vision of Cause Marketing at our Meet and Greet on June 1. Cause Marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. They create a partnership and work together to promote a cause.
A good example of this is Dominique’s employer, DaySpring Cards. Dominique, along with her own business of life and business coaching, is employed full time by DaySpring. She volunteers on the ministry committee that decides where DaySpring will give their contributions each year. DaySpring has always been generous to the area, but their method of distribution has changed over time. They used to give a small amount to many organizations. Now, they adopt a “ministry partner” for the year. They invest a substantial amount in one organization while providing smaller gifts and services to other groups. This ministry partner has more resources and purchase power to take them to the next level in growth than they would have experienced in years with smaller gifts.
In turn, DaySpring is associated with this ministry in a partnership and, as a business, is benefiting in these ways: exposure to the community, building personal relationships, advertising for their products, a tax deduction for their business, educating the company on their mission and building community respect and admiration for fulfilling a large need—all in the spirit of good-will.
For those of us who are smaller businesses, what does giving and investing in our community look like for us who don’t have as much to give? Dominique assured us, “It doesn’t matter your size, you can make a difference. It doesn't matter the amount or if you give any money at all, you can make a difference.” Giving is how you use what you have—money, time, services, products—to make a difference.
Dominique encouraged us to consider these points as we organize our thoughts and decide where to give.
In our roundtable discussion we heard ideas from those of us on how they like to give back to the community. We talked about how we can maximize those gifts for both the giver and the receiving organization.
Dominique encouraged us to begin to think like partners. When we serve with non-profit organizations on teams, encourage the leadership to embrace the businesses in the community. Suggest and offer ways to partner together in mutual support. Promoting businesses and increasing business growth only makes us all stronger and have more to give.
We were so thankful that Dominique came and took the time to share with us! She was a great resource of ideas and encouragement on many levels of this topic. We would do well to emulate her generous spirit! She left us with this thought, “You don’t need to change the world, you just need to change your world.”
Graphic Designer with awesome clients, happy wife, mother of two with a thought about this and that, Sarah is also the owner and instructor for Something From Nothing Paint Parties-On location custom canvas painting parties.